Personalidad: Proposito de Las Teorias, Caracteristicas Y Y El Papel de La Funcion Cerebral En Personalidad

TEORIAS BIOLOGICAS: SE CENTRAN EN ASPECTOS FISICOS Y FISIOLOGICOS. Teorias biologicas: se centran en aspectos fisicos y fisiologicos. Teorias psicologicas. Se incluyen aqui tres versiones: por una parte tenemos la teoria psicoanalitica; en segundo lugar esta la rama conductista, basada en relaciones estimulo-respuesta; por ultimo, el enfoque cognitivo, que parte de la base de entender nuestra mente como un ordenador, con propias leyes de almacenamiento y procesamiento de la informacion. Teorias socioculturales. Estas teorias se centran en el estudio del sujeto dependiendo del ambiente cultural en que se desarrolla. TEORIAS BIOLOGICAS: TINY DYNAMITE Cuando nos referimos a las teorias biologicas de la personalidad, debemos tener presente que son aquellas que se interesan por el estudio de la personalidad desde dos perspectivas. Por un lado, parten del hecho de que una gran parte de la personalidad viene determinada geneticamente. Por otro lado, otorgan cierta relevancia al aspecto fisico como determinante en el desarrollo de la personalidad. E. Rojas senala que estas teorias son tan antiguas como la propia ciencia de la psicologia. Los antiguos estudiosos griegos ya habian establecido lo que se conoce como la teoria de los cuatro humores. Entendian que la personalidad estaba predefinida dependiendo del nivel existente de los cuatro tipos de fluidos, tambien llamados humores. Asi, la sangre, la flema, la bilis amarilla y la bilis negra daban origen a cuatro temperamentos: Un exceso de sangre conducia al sanguineo que desarrollaria una personalidad caracterizada como optimista, alegre, abierto, extravertido y de apariencia saludable y agradable. Una abundante cantidad de linfa define al flematico. Serian personas lentas, apaticas, siempre con tendencia a la inactividad motivada por el cansancio y la abulia. En tercer lugar tendriamos al colerico, definido por un exceso de bilis amarilla. Sera una persona irascible, fuerte, agresiva por naturaleza, combativa e impulsiva. Finalmente, la excesiva bilis negra conducia al melancolico, convirtiendolo asi en una persona triste, decaida y con una vision de la vida excesivamente pesimista. E. Rojas senala que ya en el siglo XX, la clasificacion que tuvo mayor fortuna fue la de E. Kretschmer3 (1926). Kretschmer intento establecer una union entre los aspectos fisicos, es decir, la morfologia de los sujetos, y la forma de ser, reaccionar, actuar. Llego asi a clasificar la personalidad en cuatro tipos y, dependiendo de estos tipos, establece la tendencia a sufrir algun tipo de trastorno o enfermedad psiquica. El leptosomico sera un sujeto de alta estatura, cuerpo delgado y aparentemente fragil. Le caracteriza la hipersensibilidad, es introvertido, idealista y presenta grandes dificultades en el contacto interpersonal. El leptosomico tiene una inteligencia mas profunda que expresa y presenta facilidad para el pensamiento abstracto. El picnico, sin embargo, es de baja estatura, el cuerpo ancho y miembros flacos. Su estado animico oscila continuamente entre la alegria y la tristeza. Tiene facilidad en el proceso comunicativo, es abierto. Es un sujeto con una inteligencia mas extensa que el leptosomico, no tan profunda, lo que lleva a que su forma de pensar y actuar sea concreta y siempre practica. El atletico tiene una figura herculea, su forma de ser es perseverante, con explosiones de caracter en ocasiones. Su pensamiento es de escaso relieve. El displasico viene determinado como una mezcla de caracteristicas de las tres categorias anteriores. Una clasificacion similar es la que establece W. H. Sheldon4 (1939), discipulo de Kretschmer. Identifico tres dimensiones basicas: endomorfico, mesomorfico y ectomorfico. El endomorfico se corresponderia con el picnico, el mesomorfico con el atletico y el ectomorfico con el leptosomico. W. H. Sheldon anade que, atendiendo a esta clasificacion, el individuo sera mas propenso a desarrollar un tipo determinado de enfermedad psicologica. Asi, el endomorfico sera mas susceptible a padecer enfermedades psicologicas afectivas-depresivas. El mesomorfico, debido a su tendencia a la lucha y el esfuerzo por conseguir sus propias metas, sin importarle el dolor o sufrimiento y receloso o desconfiado por naturaleza, tendra mayor posibilidad de sufrir algun tipo de enfermedad psicologica que se incline hacia lo paranoide. Los ectomorficos tienen una psicologia que Sheldon denomino cerebrotomica, es decir, les caracteriza el autocontrol y dominio de si mismos, prefieren la soledad y saben enfrentarse a sus propios problemas. La enfermedad psicologica surgiria cuando alguno de estos aspectos tienda al desequilibrio. Abi Morgan no caracteriza a sus personajes desde un punto de vista morfologico, los datos que establece vienen relacionados con la edad, el estado civil y la profesion. Nosotros, como lectores activos, podemos llegar a imaginarnos la estructura fisica de los personajes. Formamos nuestra propia imagen de como podria ser ese personaje dependiendo, por un lado, de los datos anteriormente citados por la autora y, por otro, de la forma de actuar e interactuar de esos personajes, por lo que no considero muy oportuno establecer una clasificacion de sus personajes atendiendo a esta teoria, ya que la propia autora no determina estas caracteristicas. Aun asi, es una teoria muy interesante para poder llevar a cabo el proceso contrario cuando se proceda a la posible caracterizacion escenica, es decir, atendiendo a la personalidad y rasgos se puede llegar a determinar un fisico especifico. El Dr. C. George Boeree5 (1997) senala que la teoria temperamental desarrollada por H. Eysenck6 ha significado un gran avance en las teorias biologicas de la personalidad. Aunque es un conductista que considera los habitos aprendidos como algo de gran importancia, considera que las diferencias de nuestras personalidades vienen determinadas por la herencia. Segun Eysenck, el temperamento es un aspecto de la personalidad con el que se nace y las diferentes personalidades parten del aprendizaje y el desarrollo temperamental en el transcurso de las vivencias individuales. Eysenck senalo que el temperamento tiene dos dimensiones principales: ‘neuroticismo’ y extraversion-introversion. El ‘neuroticismo’ es la dimension que oscila entre las personas tranquilas, calmadas, equilibradas, y las nerviosas en exceso, de forma incontrolada, quienes tenderan a sufrir con mayor frecuencia una gran variedad de trastornos nerviosos o neurosis. Este exceso nervioso viene determinado por la respuesta que muestra el sistema nervioso simpatico7 ante situaciones determinadas. Dependiendo del nivel de respuesta del sistema nervioso simpatico, podemos establecer una caracterizacion de los individuos como mas o menos propensos a sufrir algun tipo de trastorno neurotico. Otra dimension del temperamento formulada por Eysenck es la conocida como extraversion-introversion. Su hipotesis consiste en que una persona extravertida tiene una fuerte inhibicion, es decir, ante un trauma, la respuesta de su cerebro le protege. Una persona introvertida en la misma situacion de estimulacion excesiva, no es protegida lo suficiente debido a que le caracteriza una pobre inhibicion, y, por tanto, es mas susceptible a sufrir un trauma.

Charles Dickens and the Victorian Era Essay

The writer Charles Dickens created some of the most memorable fictional stories and is generally regarded as the greatest novelist of the Victorian period. He managed to represent features that were characteristic of this period. A clear example of this is ‘The Signalman† which was written by the author in 1865 and was based on a signalman who worked with the steam trains. There are two aspects of this work that portray the Victorian period. One distinctive aspect is the use of the supernatural device and the other is the use of the prejudices which were typical from this time. One important aspect in the story that gives a picture of the Victorianism is the use of the supernatural device. As the Victorian era progressed, the supernatural interest began to grow; consequently the Gothic genre began to gain in popularity. During this period literature reflected this interest through the prevalence of ghosts, mysterious apparitions, and unexplainable sounds in the literary w orks. (Craig, 2012) Dickens attempts to capture the superstitious beliefs that predominated during the Victorian period, using the supernatural theme in the story. It is shown through the signalman who is convinced that he is haunted or that there is a â€Å"ghost†. Meanwhile the narrator believes that these premonitions are merely coincidences, and that there is not any spectre but the wind. To sum up, Dickens tries to explore altered states of mind by which he was fascinated in the last part of his life and which will lead to the development of the imminent modern psychology afterward. Another important aspect is the use of the â€Å"prejudices† in order to depict an important quality of the Victorian world. The story illustrates how the Victorian society was judged by class. In this case, the narrator is surprised that the signalman is an educated man that has a low rank job which would be suitable for a lower classed person. It is shown when the narrator affirms ‘[†¦]he had been well educated, and (I hoped I might say without offence) perhaps educated above that station†¦Ã¢â‚¬â„¢.(Dickens,1907, p.14 ). By analyzing this extract it can be inferred that Victorian society had their social classes clearly defined and  that each class had its own standards. Thus, an educated person was expected to belong to middle or upper class consequently that person was supposed to have a job appropriate to that class. All in all, indirectly, it could be said that the author is concerned about the prejudices and standards assumed to each social class. Nothing can detract from the fact that Charles Dickens was an outstanding writer who drew the attention of the reading public exploring social themes that took place during those times. Indirectly, the author illustrated the era he lived in, describing aspects such as the beliefs as well as the attitudes society had during the Victorian Era. On balance, there is not a shadow of doubt that Dickens challenges and is concerned on the popular Victorian beliefs that some people were more prone to vice than others. REFERENCES Craig, S. (2012). Ghosts of the Mind: The Supernatural and Madness in Victorian Gothic Literature. Retrieved from: http://aquila.usm.edu/cgi/viewcontent.cgi?article=1098&context=honors_theses Dickens, C. (1907). The Signalman. Pickwick Papers. London. Everyman’s Library.

Government tell us what to do

From a small town to a cosmopolitan city on an island bustling with economic and social activity, Singapore has ensured our place in the modern world as we have an economic status better than other developed nations and a multitude of races. To further improve, the ‘Keep Singapore Clean† campaign had also told us to make Singapore clean and to rid indiscriminate littering and poor environmental conditions, so that with the cleanliness, we could boost our economy and make Singapore a better place. Also, through the National day rally speech and the ‘Good speak good English' campaign, Former Prime ministers had also tell us to speak good English as this could improve our connection and communication with the world. Thus, it will also improve our economic status as English gives us a big advantage over our competitors. However, in this time of stability and prosperity, we have become apathetic. The government has taken good care of us, and sometimes over-protective, there is no need for us to be concerned and worried about almost anything in this country. With the good life the government had given us, Singaporeans are more dependent and are reluctant to take risks. Being in our comfort zone, this allows us to turn a blind eye to the political scene and we just have to focus on what we are supposed to do, such as studies and work. Hence, we might even forget about our social graces, and this explains the hostility. Singapore government then realised that the locals' behaviour and values are as important as the economy, and finally they play a big part in shaping us and telling us what to do. This spiral effect of over-protecting us and inculcating values in us is now imperative to ensure that Singapore's economy, standard of living and hospitability is in the acceptable range to be a prosperous yet courteous country. As the government trying to inculcate values in us so as to make this place a more courteous one, they tell us what to do and how to behave by the campaigns and speeches done by Ministers. Firstly, we had the â€Å"Kindness, Bring it on† campaign to improve on our social graciousness. Since we are dependent on the government, we follow what the government tell us how to behave i.e. to display kindness. Therefore with the government tell us what to do and how to behave, we are more cautious with our actions and behaviours. As we speak Singlish today, many people will naturally correct us to speak good English. Also, we are more aware not to litter or spit so that we can maintain our clean environment, all these show that the governments have successfully shape us into what they want us to be.

Bio Medicine Essay Example for Free

Bio Medicine Essay Two Cathy Ann Wilson-Bates Western Governors University EVIDENCE-BASED PRACTICE & APPLIED NURSING RESEARCH EBP 1 Brenda Luther, PhD, RN January 25, 2012 Task Two Introduction: What I have learned about working with children in a chronic healthcare setting like dialysis is that they are resilient beings with the propensity for rapid changes in their medical condition. Children almost always surprise me in their unique description of symptoms and pain. Depending on their age, they may not be able to describe the symptoms they feel or tell me â€Å"where it hurts†. A simple ear ache may be described as a â€Å"drum in my ear† or may be observed with non verbal cues like tugging on the ear. Acute Otitis Media is seen quite often during the cold and flu season. Recent clinical guidelines suggest waiting twenty four to seventy two hours before beginning antibiotic therapy. Parents of children with symptoms of otitis media are accustomed to receiving a prescription for antibiotics before they leave the medical office. Adults as well are preconditioned for the little white slip of paper from their physician. Waiting twenty four to seventy two hours to evaluate the need for antibiotics will definitely reduce the over-prescription of antibiotics as well as their efficacy. The waiting and watching of several days may seem like an eternity to a parent caring for a sick and crying child. Educating parents during routine visits to the physician office about the risks of over-prescribing antibiotics will help when the physician needs to discuss the possibility of waiting and evaluating before prescribing antibiotics. Providing a list of comfort measures parents can follow may help relieve the anxiety they have in caring for a sick child. Any comfort measure taken to reduce crying is helpful to the parent of a sick child, but mostly to the child. The following table and paragraphs will share the results of how one group of nurses at an outpatient clinic used clinical evidence to manage this situation. Source |Type of Resource |Source appropriate or |Type of Research | | |general information, |inappropriate |primary research evidence, | | |filtered, or unfiltered | |evidence summary, evidence-based | | | | |guideline, or none of these | |American Academy of Pediatrics and American Academy of|Filtered |Appropriate |Evidence-based guideline | |Family Physicians. Clinical practice guideline: | | | | |Diagnosis and management of acute otitis media. | | | |Causative pathogens, antibiotic resistance and |Unfiltered |Appropriate |Evidence-based guideline | |therapeutic considerations in acute otitis media . | | | | |Pediatric Infectious Disease Journal. | | | | |Ear, nose, and Throat, Current pediatric diagnosis and|General |Inappropriate |None of these | |treatment. | | | | |Treatment of acute otitis media in an era of |Filtered |Appropriate |Evidence –based guideline | |increasing microbial resistance. Pediatric Infectious| | | | |Disease Journal | | | | |Results from interviews with parents who have brought |Unfiltered |Appropriate |Primary research evidence | |their children into the clinic for acute otitis media. | | | | | | | | | Subcommittee on Management of Acute Otitis Media. (2004). American Academy of Pediatrics and American Academy of Family Physicians. Clinical Practice Guidelines: Diagnosis and Manegment of Acute Otitis Media. American Academy of Pediatrics , Vol. 13 No 5 1451-1465. This article is an evidence-based clinical guideline. It is a systematic review making it a filtered resource which is very appropriate for this situation. The article describes the current, (as of 2004) recommendations for the diagnosis and management of Acute Otitis Media (Subcommittee on Management of Acute Otitis Media, 2004). These guidelines show several different ways to treat acute otitis media depending on the symptoms of the child. It states that sometimes waiting to give antibioti cs is good and sometimes waiting to give antibiotics is not good. This article is appropriate and provides clarity on the topic. Block, S. L. (1997). Causative pathogens, antibiotic resistance and therapeutic considerations in acute otitis media. The Pediatric Infectious disease Journal , Volume 16 (4) pp 449-456. This article discusses antibiotic resistance and describes the bacterial pathogens which are responsible for infections causing acute otitis media. This article is appropriate. It contains a comparison of studies performed based on the different types of bacteria which cause acute otitis media. It stresses the importance of identifying the bacteria causing the infection before giving antibiotics so that number one the bacteria can be eradicated and other bacteria will not become resistant (Block, 1997). PE Kelley, N. F. (2006). Ear, Nose and. In M. L. W. W. Hay, Current Pediatric Diagnoisis and Treatment (pp. 459-492). Lang. This textbook source contains general information on the ear, nose and throat. There is much more information here regarding basic anatomy and physiology as well as characteristics of the ear nose and throat. The information regarding otitis media is basic and not an appropriate source of research in this situation for three reasons. Number one, the information is very basic, number two, it does not give any up to date information on how to treat this type of infection, and number three there is too much non-relevant information. McCracken, G. H. (1998). Treatment of acute otitis media in an era of increasing microbial resistance. The Pediatric Infectious Disease Journal , Volume 17(6) pp576-579. This article is a review of the known etiologies that may cause acute otitis media. The article gives up to date information on therapeutic approaches when selecting an appropriate antibiotic therapy. We don’t practice â€Å"cookie cutter† medicine. The same prescription is not always right for all patients or all communities where some bacteria’s may be more prevalent than others (McCracken, 1998). This is appropriate information for this group of people or community. media, P. o. (n. d. ). Interviews. (C. nurses, Interviewer) This set of interviews is simply raw data. General information can however provide great insight as to what is happening out in the community. For example, this information might shed light on the fact that if the parents are willing to hold off on antibiotics for example, would they be more likely to follow up and come back into the clinic when asked? The reaction of parents is dependent upon other several basic factors like finances, a belief system and possibly the ability to obtain transportation. Knowing how the community is going to respond to their choice may have a great effect on the decisions they make. When evaluating the findings of these sources cumulatively, one must first determine the causative pathogens infecting patients in this given community with acute otitis media. After pathogen determination we can determine which antibiotics may be most useful in eradicating the given bacteria. Careful selection of antibiotic therapy will reduce the propensity for antibiotic resistance. Watchful waiting may be a good thing from the perspective of increasing microbial resistance however we must always evaluate patients on their individual needs or on a patient by patient case. One size doesn’t always fit all. Patient education is the key to keeping the public informed of current practice. Physicians and Nurses need to be consistent in the lesson plan shared with patients and remain true to our scope of practice. Communication is essential between the physician, nurse and other multidisciplinary team members in order to provide the best care. There are many considerations in assessing if patients are able to withstand the waiting and evaluation period. Low income families are one example of how the waiting and watching method might not work. Parents may have to take time off work to come to clinic with a sick child. They might struggle finding money for the additional return trip to the clinic and may risk losing their job if they take more time off work. Many low income families may have already waited before seeking help thus creating their own watchful waiting period. They also may not be able to afford antibiotics and as a result may not give the full dose if symptoms have subsided. The perception is that they will save the medication for the next time symptoms arise. Confidentiality might be an issue in smaller communities. People tend to be concerned about neighbors and co-workers and some may not care to share their experience with others. This may be an issue for parents who don’t share custody as in the case of divorce. It is a greater issue when parents or partners don’t share the same fundamental values, especially those related to healthcare. Conclusion: Watchful waiting like the nurses in this clinic are looking at may be useful for some of the patients, but not all. Again, a one size fits all philosophy is not always appropriate in healthcare. Tools like algorithms may be helpful in determining the appropriateness for watching and waiting versus immediate action as determined by physical findings and social circumstances like parental adherence for follow up and ability to afford treatment. Whatever course you choose, watchful waiting or immediate antibiotics the best practice remains a plan of care based on the individual needs of our patients. References Block, S. L. (1997). Causative pathogens, antibiotic resistance and therapeutic considerations in acute otitis media. The Pediatric Infectious disease Journal , Volume 16 (4) pp 449-456. McCracken, G. H. (1998). Treatment of acute otitis media in an era of increasing microbial resistance. The Pediatric Infectious Disease Journal , Volume 17(6) pp576-579. media, P. o. (n. d. ). Interviews. (C. nurses, Interviewer) PE Kelley, N. F. (2006). Ear, Nose and. In M. L. W. W. Hay, Current Pediatric Diagnoisis and Treatment (pp. 459-492). Lang. Subcommittee on Management of Acute Otitis Media. (2004). American Academy of Pediatrics and American Academy of Family Physicians. Clinical Practice Guidelines: Diagnosis and Manegment of Acute Otitis Media. American Academy of Pediatrics , Vol. 113 No 5 1451-1465. Bio Medicine. (2018, Oct 22).

TROUBLE BREWS AT STARBUCKS--Case Study Case Example | Topics and Well Written Essays - 500 words

TROUBLE BREWS AT STARBUCKS-- - Case Study Example Essentially, the 5Cs analysis, which was initially the 3Cs strategy, includes elements such as customer, company, collaborators, climate and competitors. The key aspects that Schultz had in mind were customer, competitors, and the company itself in order for the vision to expand Starbucks to be realistic. In essence, Schultz intended for Starbucks to serve coffee at its outlets with the same taste of that made at home and factored in the growing competition from entrants such as McDonalds, which was winning its customer base. The main target market for Starbucks as part of this vision was to be the people that prefer to brew their coffee from home because not many chain stores served coffee that was of their desired quality. The value positioning to customers would be that Starbucks would be able to serve coffee that was the same as that brewed at home hence saving their customers the hustle of having to only rely on home ground coffee with the taste that they know. Additionally, Schultz also examined Starbucks position and sought to remain relevant in the market by providing its needs and meeting customer satisfaction while register ing profits. Schultz vision met resistances, but Starbucks later bought into the idea in which the first step in implementation based on the 4Ps marketing mix was to create a place or atmosphere that customers would relax in. The idea was to create the third place after home and work where their target market would enjoy the ambience of Starbucks while sipping on a cup of coffee (3). The ambience of the ‘third place’ included the access to music, books, and movies as part of its product delivery options, which was successful in increasing customer flow to their stores (7). The other factor was that Starbucks also targeted areas with heavy population flow such as airports, which succeeded in capturing a wider target market. Secondly, Starbucks also trained its staff on the

History and Reconstruction of Cutty Sark Essay Example | Topics and Well Written Essays - 1000 words

History and Reconstruction of Cutty Sark - Essay Example In the United States, clipper ships â€Å"represents a powerful symbol of American ingenuity and entrepreneurship. A pivotal moment in American maritime history, the clipper ship era is a story charged with national pride, romance, competition, and rapidly changing technology† (Curtis 2004). Its invention was a critical focal point in the development of the global economy. The Suez Canal was opened in the year 1869 that provided short-cut routes for countries of distant locations, setting off the competition between steam-mobilized liners and clipper ships. However, this was also the period when clipper ships were seldom preferred for commercial purposes. One of the last clipper ships built for opium trading functions in China to England was the Cutty Stark. BRIEF HISTORY OF CUTTY STARK Cutty Sark was considered to be â€Å"one of the most famous of the great clippers†¦Ã¢â‚¬  (History 2012). Her construction was completed in 1869 by the order of the shipping mogul Jock Willis. During this time, Cutty Stark was one of the fastest clipper ships in England, initially built for the purpose of tea trade between China and England. Nevertheless, due to the opening of Suez Canal 1 by the same year, steam-mobilized ships had an easier and shorter course for China which resulted into a short-lived maritime trade bustle of Cutty Sark. She then was shifted for wool business in Australia where she operated for ten years. It was one of the last clipper ships created for the tea trade between England and China from 1840 to 1870. Its first touch of the seabed took place on its launching on November 22, 1869 afternoon in Dumbarton. Since the Suez Canal opened, it cut the travel period of steam vessels to the Far East overwhelmingly (History 2012, para. 3). Also, â€Å"the winds of the Red Sea and the Mediterranean were not suited to the clippers though† (History 2012, para. 3) and which resulted into her pitiable revenues in the 1870s. Consequently, its jou rney to Australia for wool trade acquired the upper hand, â€Å"setting speed records between London and Melbourne and Sydney (History 2012). For ten years, Cutty Sark held prevalent reputation and prominence because of its fast tours. Nevertheless, in 1895, Cutty Sark’s speed gradually waned and had become less rewarding. Following the zenith of her success, Cutty Sark completely lost its sense of residence. She was sold several times to companies and people including Captain Dowman, who after recollecting Cutty Sark’s heydays, â€Å"brought her to Falmouth, where she was restored and opened to the public† (History 2012). After Dowman’s demise in 1936, Cutty Sark was then transferred to a â€Å"navy Training College at Greenhithe† (History 2012, para. 7) and was used for maritime training by the students of the college. A FIRE DESTROYED CUTTY SARK On 21 May 2007, the iconic Cutty Shark, which was temporarily closed for a maintenance work, shocked everyone when it grabbed hold of a fire and burned down for many hours before the fire was contained by the London Fire Brigade. The fire-fighters battled the fire for more than two hours. â€Å"Fire-fighters were called to the scene at 0445 BST and the flames were put out by 0700 2 BST† (BBC News 2007). The Fire Brigade of London together with the Metropolitan police, after analysing the CCTV video, initially concluded that â€Å"arson† was a possibility; nevertheless, they were not able to gather proofs that would

Operation and finances Research Paper Example | Topics and Well Written Essays - 1000 words

Operation and finances - Research Paper Example The price of the product must always be in consistence with the fixed price within the area. There is a need for the company to identify the fixed price of the product so that it finds ways of adapting their operation to the prices without realizing losses (Handlechner, 2008). Further, the company would need to determine the correct discount value that they should be offering on their products. Identifying the right place for marketing is beneficial because it would determine the number of the customers that would be buying the products. The company would have to identify the strategic places where the customers will assess the product easily. The business would have ease in establishing the effective distribution channel after determining the right place. It would also have to determine and study the competitors within the place of establishment. Studying the competitors will help in identifying the weakness of the competitors subsequently looking for the better way of outcompeting the m in the market. Identifying the place would also help the business in determining whether they would use a sale force or the trade fairs depending on the customers residing in the place. Determining a suitable sales strategy involves a company determining the suitable plan of making its product gain a competitive advantage. The company would focus on the identifying a sales strategy that help the sales in focusing the target market. Since the company is still new in the market, the best selling strategy in the market will be direct selling (Handlechner, 2008). This is because the business would have to identify with their customers before introducing their products and services in the market. The indirect selling is not suitable since it will involve analysis of the competition that will be unnecessary to the business. It will only need indirect selling once it has established itself in the market and have enough